Moo, an online print and design company, prides itself on being playful yet professional, affordable yet of pristine quality. In this collaboration with Patrick Knip and Anastasia Skrebneva, we decided to showcase Moo's features through an abstract visualization of the printing process.

Moo Ident

After 3D models are "designed", they are coated in cel animated colored ink.

The designs are then sucked in by a tube and "printed" out into the real world.

TESTS & PROCESS

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TESTS & PROCESS 𖥔‧₊˚ ⊹

PROCESS BOOK

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PROCESS BOOK ˖˚ ༘ ೀ

Credits

Creative Direction  Vero Gómez, Patrick Knip, Anastasia Skrebneva
Design  Vero Gómez, Patrick Knip, Anastasia Skrebneva
3D Design & Animation  Vero Gómez, Anastasia Skrebneva
Cel Animation Patrick Knip
Live Action  Vero Gómez, Patrick Knip, Anastasia Skrebneva
Sound Garrett Kemp

Recognition

SCAD CoMotion 2018 - Motion Compositing Winner
Adobe Awards - Motion Graphics Semi Finalist

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