Facebook Messenger asked us to create a 360 degree background and corresponding AR effect to promote mental health awareness for World Mental Health Day with the modest, yet crucial goal of getting people to slow it down and breathe.

I was in charge of all animation within a time crunch. I even got to animate the breathing blobber buddy in the front facing camera filter, who breathes in sync with the world.

Meta World Mental Health Day

AR Filter

✧˖°

AR Filter ✧˖°

One of the raddest aspects of the AR filter is it’s synchronized with the world clock to get all users breathing as one.

Let’s

get

together

and

feel

alright.

BUCK

Group Creative Director Thomas Schmid
Executive Producer Ryan McGrath
Creative Director Yker Moreno
Producer Max Lauter
Art Director Guillermo Zapiola
Design Justin Cassano, Milena Bucholz
Animation Vero Gómez
Creative Technologist Anthony Enns, Kirin Robinson

Credits