Identity DigitalAt BUCK, we stepped into a land of dots with Identity Digital and developed a 2D world that explored textures, shading, and angles, all in the name of their game: domains.
As Lead Animator, my role was pivotal in shaping the visual style of the campaign, working closely with the Art Director to ensure a seamless translation of the design into motion.
My leading style was hands on. I worked out a texture and typing system that the animation team could easily implement into their respective shots with a simple copy + paste, even creating a modular “wiggle“ toolkit so individual letters come to life instantly.
Other responsibilities included checking in with the motion team to align on cohesion and transitions, taking on individual shots, handling edit, scheduling and delegating, and continuous dialogue with other leads and client to ensure the vision remained intact.
BOARDOMATIC
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BOARDOMATIC :･ﾟ
BUCK
Executive Producer Kitty Dillard
Creative Director Yker Moreno
Producer Andre Araujo
Art Director Carmel Gatchalian, Yeojin Shin
2D Animation Lead Vero Gómez
Storyboard Carmel Gatchalian
Design Carmel Gatchalian, Vero Gómez, Yeojin Shin
2D Animation Luke Barker, Mercy Lomelin, Paola Chen Li, Vero Gomez, Yinan Liang
Associate Creative Director Hiroshi Endo
Sound Antfood
CreditsAGENCY - CYLNDR
Creative Director Jennifer McFarlane, Will Engebretson
Producer Julia Wolf, Maggie Baker