Rémy Martin MixtapeBUCK teamed up with Rémy Martin to celebrate 50 years of hip hop and the launch of the VSOP Mixtape Volume 3 Limited Edition collectible through the Mixtape Street Art Museum, a traveling augmented reality exhibit, showcasing the legacies of eight legendary DJs across five cities.
We channeled the DIY aesthetic of early mixtape culture, chopping up visuals as much as DJs do their music. We were drawn to a collaged feel — cutting, coloring, overlaying, distorting, and generally embracing the spirit of the early mixtape heyday through a contemporary lens.
Not only do DJs bring their unique stories when creating a mixtape, but the act of remixing samples rises from a rich history of Black music, as modern artists showcase their predecessors’ continuing influence on music history. We alluded to the process of mixing by laying a path of collaged elements united by rhythm, movement, and style.
I jumped into the project to tackle AE animation and compositing starting from Red Alert all the way to the beginning of Marley Marl with Rafael Araujo and Paola Chen Li.
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CreditsGroup Creative Director Michelle Higa Fox, Thomas Schmid
Executive Producer Daniell Phillips, Kitty Dillard, Ryan McGrath
Creative Director Kendra Ryan
Associate Creative Director Doug Hindson, Eric Chang
Producer Alexi Yeldezian, Gwynne Evans Reid, Pablo Martinez-Arastey, Ryan Hitch
Production Coordinator Dani Ortega
Featured Artist Xia Gordon
Art Director Helena Dong, Jigyu Yoon
Lead Creative Technologist Charlie Whitney, Matt Kenefick
2D Animation Lead Paola Chen Li, Rafael Araujo
Design Ben Nichols, Fernando Utreras, Haeri Cho, Jigyu Yoon, Marcus Collins, Maria de la Paz Vargas, Nikko Gary, Rémi Sorbet, Xia Gordon, Yukyung Lee
3D Artists Jesseter Wang, Ryan Musselman
2D Animation Morgan Allison, Paola Chen Li, Rafael Araujo, Vero Gómez
Cel Shelby Chan, Tinghe Yang
Creative Technologist Haolin Fang
Editor Cameron Kelly, Dave Conte, Peter Brandi