MTV Take a Breath for Mental HealthA chill team of us at BUCK partnered with MTV to create a mental health break to play regularly for all its viewers in between shows. Just 30 seconds of deep breathing can help reduce stress and anxiety, boost energy, and promote a calm state of mind for positive mental health.
We set out to craft abstract visuals that seamlessly transition and pulsate in perfect harmony, all while directing attention to the focal point of the frame. Infusing a grainy texture imparted a cozy, nostalgic sensation, gently caressing our minds as we patiently waited for our renders.
FEELING
I worked as the hands-on Lead Animator in a small but mighty animation team of two alongside Paola Chen Li. I created moving textural templates for us to use. It was super fun working together - me taking over the first half of the spot while Paola took care of the second. We leant each other a hand here and there to truly elevate and mesh the results, which is fitting for a spot that encourages true zen and the becoming of one (⁎ᵕᴗᵕ⁎)
ROLE
CreditsExecutive Producer Kitty Dillard
Creative Director Stevie Watkins, Yker Moreno
Senior Producer Jess Pierik
Senior Art Director Max Vogel
Animation Lead Vero Gómez
Animation Paola Chen Li, Vero Gómez