We collaborated with Spotify’s in-house creative team to produce their 2023 Summer OOH and social campaign, with high impact placements in cultural hot spots: New York, Los Angeles, Miami, Houston, and Atlanta.
BUCK ideated, iterated, designed and animated 24 visuals that came to life as a cohesively chaotic set all within the campaign's graphic border system.
Spotify Summer CampaignThe campaign has site-specific designs in high-profile locations such as NYC’s Time Square & Penn Plaza, and Miami’s Wynwood.
Big Screen BaybeeeMore art appeared every-which-way as wheat-pasted posters, digital bus stops, and on animated screens across the globe.
I worked as a Senior Designer & Animator for this project, fully designing and animating the NOW NOT RIGHT NOW spot as well as animating (and modeling in!) NOW FRIENDS WITH BENEFITS and NOW ON THE GRID.
ROLE
Additionally, I researched, concepted and created early explorations for Spotify’s Wynwood mural. I felt it was important to preserve the Black and Latine roots of the neighbourhood with iconography that locals would understand right away.
MURAL
CreditsGroup Creative Director Thomas Schmid
Creative Director Liron Eldar-Ashkenazi
Executive Producer Kim Stephens
Art Director Sylvia Witter
Senior Producer Monica Lynn
Production Coordinator Jennifer Blackwell
Design Lead Danilo Rodrigues
2D Animation Lead Lisa Kim
Sr Brand Strategist Asia Hunt
Design Zack Williams, Joe Melhuish, Victoria Kociman, Alex Kiesling, Julia Chu, Kenni Huang, Nikko Gary, Vero Gómez, Doug Lee, Joel Plosz, Dan Muangprasert, Shirley Chong, Shannon Rollins, Victoria Rosselli
3D Animation Victoria Kociman
2D Animation Kyle Snider, Johan Eriksson, Vero Gómez, Jon Riedell
