Transportation AlternativesTo accompany the release of Transportation Alternative’s new Spatial Equity NYC tool, we created a short film at BUCK that highlights how data can reveal the inequities across NYC streets and city planning — and provide positive solutions for the people of New York.
A Tool for a Better New YorkSome streets are wide and leafy, others narrow and steamy, and the rest are famously congested. One size does not fit all in New York’s terra firma. Those differences, though, can create inequitable consequences for its citizens, and Transportation Alternatives have been working with MIT on a tool that aims to reveal those disparities.
The tool, Spatial Equity NYC, uses publicly-available data to measure, compare, and visualize different types of public space—from streets to bus lanes to parks—between neighborhoods.That data is then paired with demographic data, from street-level to city wide.
The hope is that the tool will be utilized by New Yorkers from all walks of life to improve the streets and make the city safer and fairer for everyone.
We separated our story into four different threads following characters and the common problems they face in the city. After establishing each scenario, we then see problems become solutions, all brought together by our loose visual interpretation of the data.
The film uses dramatic lighting to help communicate its themes. There’s a dark, foreboding feeling to the setup of the city’s spatial problems, but as the film provides ideas and solutions, the lighting brightens, full of optimism and hope.
STORY
ROLE
As the Senior Animator, I assumed responsibility for tackling the most challenging shots while serving as the right hand to the Lead Animator. Our collaboration was instrumental in orchestrating a seamless pipeline and delivering top-tier visuals that mirrored our enthusiasm for spearheading a rad project on behalf of a cool client.
CreditsExecutive Creative Director Ben Langsfeld
Executive Producer Kim Stephens
Creative Director Ege Soyuer
Head of Strategy Marla Moore
Producer Dani Ramirez, Tamara Campbell
Associate Creative Director Doug Hindson
2D Animation Lead Diego Abad
Art Director Pierre-Nicolas Riou
Head of Copy David Evans
Design Diego Abad, Jose Flores
Senior Copywriter Josephine Heintz
Senior 2D Animator Vero Gómez
Junior 2D Animator Meitar Almog
2D Apprentice Yinan Liang
2D Animation Tucker Klein
Client Danny Harris, Katie Lorah
Sound Ambrose Yu
